The database has been prepared for personalization. Time to build the campaigns in a few simple steps. Here we limit ourselves to the email campaigns: Develop and build all emails. Make sure the correct audience is called based on the trigger. The data with which you want to personalize must be available in the email marketing software. Make sure the content is available.
Sometimes for this in order to automatically include whatsapp list current products or offers in the e-mails. Make the response measurable. Create the necessary forms and landing page and put them live. Test whether everything you have developed works and fits together. Make sure you can monitor whether your campaigns continue to run smoothly. 6. Measure what you want to know As soon as your campaigns are running you can start drawing conclusions based on the result. Determine.
The KPIs per campaign. Is the goal engagement? Then look at open rates and click rates. Do you want to generate more reviews with your campaign? Then the number of reviews and the score of those reviews are important. You can display all relevant metrics in a report or dashboard. You can use the reporting functionalities from marketing automation software or external tools such as Tableau or ClickView for this. For a complete picture, web behavior and conversion statistics from Google Analytics.