In fact, in the past two years, Kuaishou has successively launched many commercialization attempts: "There are new iterations every 2 months", and has launched information flow advertisements, fan headlines, "Quick order" platforms, commercial accounts, Kuaishou small shop and so on. The "Kaishou marketing platform" that Su Hua said is actually a platform that integrates the commercialization attempts of the past two years. One article to understand the future and concerns of Kuaishou's commercialization Kuaishou officially raised his sword to salute, and wanted to enter the battlefield of Internet advertising.
The sinking attribute of "earth-flavored" Kuaishou used to be a concern for brands when advertising. However, with the listing of Pinduoduo Fax List and Qutoutiao, the consumption potential of fourth- and fifth-tier residents is attracting more attention. Previously, Harbin Beer, Roewe Motors, Pechoin, Kuwo Music, "Mission Impossible 6", Unilever's Knorr Spicy Dew and other brands in Kuaishou have achieved more than expected advertising effects. According to Kuaishou, Tmall has put the largest budget for short video marketing on Kuaishou this year. Kuaishou also carried out an internal organizational structure adjustment and completed the construction of a commercialized technology middle-office system.
And this commercialized middle platform allows Kuaishou to achieve business demands without compromising user experience, and to continue to provide support for the commercialization of Station A in the future. Kuaishou finally got up. In fact: at this point in time, the overall user growth of short videos has entered a bottleneck period, the new short video platform is on the rise again, and Kuaishou is racing against time.