There is no doubt that all our knowledge comes from experience, and an important source of experience is learning. If you don't study, you can't talk about thinking, and even if you try to think, it will only increase your laughing ears. Therefore, it is said: "Learning without thinking is useless, and thinking without learning is perilous." The question is, how and where should we learn? After leaving the campus, most people stopped studying systematically. For the real industries, enterprises, and markets, these complex and constantly evolving objects are indeed difficult to understand in an academic way. Therefore, to understand an industry, a business or an enterprise,
the most important thing is learning, and the most difficult thing is learning. To simplify the discussion, here I roughly divide learning methods (that is, methods of acquiring knowledge) into two broad categories: A report is a well-prepared, standardized format and presented b2b data in systematic text. Anytime we're reading organized, formatted text, we're "reading a report." Research, that is, anything other than reporting. Broadly speaking, as long as we are not "reading reports", we are "doing research". Visiting a listed company and having a cordial meeting with the CFO is an investigation. Drinking and chatting with friends from suppliers or channel dealers is an investigation. A casual discussion with industry insiders on WeChat is an investigation. In reality, the boundaries between "research" and "report"
are not clear-cut: for example, when you visit a listed company, you will often receive a brochure with well-organized pictures and texts; many professionals like to use PPT Give a speech, and PPT is a full-fledged report. Sometimes it looks like you're doing research, but you're actually just listening to a report: if the other party has carefully rehearsed, scripted, and told you a lot of high-sounding rhetoric, then what you've heard is nothing more than an audio version of the report. Based on my meager experience over the years, a researcher (regardless of his specific position) understands an industry, a business or an enterprise, which can be roughly divided into three stages: In the initial stage, researchers have a superficial understanding of the industry and mainly rely on reports, h has been on par with reports.